Idean Brand Illustrations

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Working with other designers at Idean, we sought ways to expand the brand style and create the essence of more character through illustration. After many rounds of sketching and designing we found a style of illustration that spoke to the brand and allowed for us to say more about who we are at Idean.

 

Scale of Illustrations

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Icons

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Spot Illustrations

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Mixed Media Illustrations

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Iterations of the full set

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Further exploration

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Client: Idean
Agency: Idean

Team
Creative Direction: Luis Munguia
Visual Design & Illustration: Sunja Culley
Visual Design & Illustration: Yael Hendel